The operating system for service businesses that have outgrown the founder.
We install the structure that lets the business stop consuming you — in 12 months, in 40-day cycles, with three clean exits. For owners past $3M in roofing, construction, logistics, and professional services.
Real change happens in 40‑day cycles — not in quarters.
Most transformations fail because they try to change everything at once. We work in focused 40-day cycles: one priority, one system live, one measurable outcome before we move on.
Reset
We sit with your operation until the real constraint is visible. Not the one everyone talks about — the one keeping the business on your shoulders.
Reborn
We deploy the first system. One high-impact piece of your operation goes from manual to automated, with full visibility for the leadership team.
Recreate
Your team takes ownership. We optimize against real data and scope the next cycle. The system compounds — your involvement shrinks.
Six business pillars. One architecture.
Not six disconnected tools. One operating system covering every part of a scaling service business — built to replace spreadsheets, group chats, and the bandwidth of the owner.
Hiring & Talent
From chaotic sourcing to a predictable pipeline. Automated candidate flow, AI-assisted filtering, decisions in hours not weeks.
Field Leadership
Distributed authority across locations. Your team operates consistently — even when you're not in the room.
Sales Operations
Quoting, proposals, invoicing — all automated from your real project data. Faster responses. Zero manual work.
Workforce Intelligence
Real-time visibility on who's working where, hours logged, performance per project. Payroll becomes a byproduct.
Executive Dashboard
Pipeline, margin, cash, workforce — one view. Phone, tablet, or desktop. The business becomes legible again.
AI Agents
Specialized agents running 24/7: project health, client relationships, workforce, executive briefings. Already production-grade — not future promises.
I operate a business. That's the difference.
You're not hiring a framework. You're working directly with someone who has spent nearly a decade building operating systems — and who runs his own business on the side.
Most technology consultants have never run payroll, settled a customer dispute, or watched inventory walk out the door. I do all three, every week.
The pattern across my career has been consistent: enter as a developer, identify the structural gaps others miss, and move into leadership within months. It has happened across every engagement, in four industries, across three countries.
I've contributed to one of the largest copper producers in the world through a Chilean technology partner — building AI and prediction systems for industrial-scale operations. Led technology that helped healthcare operators move from red to green during the pandemic. I currently lead engineering at an insurance technology platform serving customers across Latin America.
In parallel, I run my own consumer retail operation — four employees, inventory, warranties, tax filings, daily operational pressure. When I design an operating system for your business, I do it as someone who runs one — not as someone who reads about them.
RForty is the consolidation of a decade of operator pattern-recognition into a repeatable method. Founder-led. Direct access. No account managers. One architect, with a senior LATAM team behind the operator.
A LATAM-based team. U.S. service businesses are our only client. Senior operators across LATAM, working U.S. business hours — selected for fluency and execution speed.
I'll be honest about the math: a U.S. fractional COO with this stack runs three to four times this rate. That's a function of where the team sits, not what they're worth. If a Manhattan zip code is what closes the deal, this isn't a fit.
Twelve months. Three clean exit points. No lock-in.
Real transformation doesn't fit in a 90-day sprint. The structure: long enough to change the business, short enough to verify it's working. You can exit cleanly at three checkpoints.
The 12-month timeline
A founding client engagement with an early-bird retainer, a mandatory 90-day review, and three formal checkpoints. Every exit point leaves the systems, code, and documentation with you.
Strategic Retainer
Strategy, architecture, weekly review, direct access to the founder. Two tiers, scoped to revenue and operational complexity. Founding-partnership rate held for the full 12-month engagement, no mid-contract escalation.
Development by SOW
Custom modules, integrations, AI agents — scoped, priced, and approved by you individually before any work begins. Zero markup on talent costs. Pause development at any time without affecting the strategic retainer.
Day 90 review
Five measurable KPIs. If fewer than four land, the partnership ends cleanly and every system transfers to you.
Month 6 checkpoint
Formal mid-year review. If the partnership isn't generating value, you can exit without penalty.
Month 12 decision
Full performance data in hand. Continue, transition to revenue share, or close out with no transitional cost.
What founders ask before saying yes.
Seven questions that come up in almost every fit conversation. If yours isn't here, the form has space for it — or book a 20-minute call.
Why a LATAM team building for U.S. service businesses?
Two reasons, both about execution speed — not cost.
First, the senior operator pool across LATAM is deep, fluent in English, and works U.S. business hours by default. You get a team that picks up calls during your day, ships work overnight, and reviews with you the next morning — without the agency markup of a U.S. shop.
Second, the founder runs his own consumer retail operation in parallel — payroll, inventory, customs, taxes, and a layer of custom AI agents handling marketing, ads, finance, and executive routines, every day. The same lived operational pressure your business has, debugged under volume conditions most U.S. consultancies have never operated under. That's the lens we bring to your business.
What's the engagement length and structure?
Twelve months, with three formal exit points: Day 90, Month 6, and Month 12. At any of them you can end the engagement cleanly, with all systems, code, and documentation transferred to you.
The 90-day review is mandatory and binary: five measurable KPIs are agreed upon at kickoff. If fewer than four land, the partnership ends. No retention games, no re-scoping to keep the contract alive.
The "R.40" name refers to our 40-day diagnostic cadence inside each phase — short enough to spot drift, long enough to ship real change. The 12-month arc is the engagement; the 40-day rhythm is how we work inside it.
We already run on EOS — how does RForty fit?
Perfectly. EOS gives you meeting cadence, accountability, and a framework for managing priorities — it's a management system. RForty builds the technology systems underneath it: the actual hiring pipeline, quoting automation, dashboards, and AI agents that turn your EOS process maps into running software.
Your Level 10 still happens. Your Scorecard still updates. Your Rocks still drive 90-day cycles. We plug in the operational layer that EOS intentionally doesn't cover. If you have a great EOS Implementer, keep them — they often refer their clients to us when the spreadsheets stop scaling.
Why not just hire a COO?
A COO is the right hire when your operating system already exists and needs to be run. If yours is still being built — spreadsheets duct-taped to inboxes, hiring decisions made in group texts, no real visibility into where margin leaks — a COO inherits the chaos and spends 18 months untangling it.
RForty builds the system first, then helps you hire the COO who runs it. You end the engagement with a documented operating system, working dashboards, and a repeatable hiring rubric. The COO you bring in afterward operates from day one instead of starting from scratch.
How does pricing work?
Pricing is structured in two separate budgets — by design.
Budget 1 — Strategic Retainer. Founding-partnership rate starts at $4,500/month and is held for the full 12-month engagement, with no mid-contract escalation. Covers strategy, architecture, review, and direct access to the founder.
Budget 2 — Development by SOW. Any custom development work — modules, integrations, AI agents — is scoped, priced, and approved by you individually before any work begins. Zero markup on talent costs. You control the pace based on cash flow and can pause development at any time without affecting the strategic retainer.
Final scope and tier are confirmed after the fit assessment, before any contract is signed. We don't quote without understanding the business.
What's the "AI Agents Layer" — and is it real or marketing?
Real, with one important caveat: agents are built per client, not bought off a shelf. There is no pre-packaged "RForty AI suite" you license. Every agent we deploy is scoped to a specific operational gap surfaced during the fit assessment, then built and tuned for your business.
Where this gets concrete: the founder operates a layer of custom AI agents in his own consumer retail business today — handling marketing, ad operations, finance routines, and executive briefings autonomously, every day. That's the architectural pattern. For your service business, the agents look different — they might predict staffing demand from your contract pipeline, summarize project-health drift before it escalates, or produce your Monday-morning executive dashboard automatically. Same engineering, scoped to your operations.
You're not the experiment. The pattern is in production. The instance is yours.
What kind of business is this for — and not for?
This works for: service businesses doing $3M+ in annual revenue (roofing, construction, logistics, home services, professional services, field services), with a founder still wearing too many operational hats and revenue plateauing despite demand.
This doesn't work for: pre-revenue startups, software-product companies, sub-$3M shops looking for tactical agency work, or owners who want to outsource accountability rather than build a system. We're a strategic partner, not a vendor.